Shop B turns 15

Shop B is 15!

by Bianca Jamieson


I vividly remember the day I first saw the store.   I was home from university for the weekend, walking by the Bookshelf.  I looked across the street and saw this little blushy-pink canopy. There was a chic mannequin or two in the window and these glamorous chandeliers lit up a space that looked like it could be full of cute clothes.  I did a double take and crossed the road, sure I had stumbled upon a mirage in downtown Guelph. It ended up being a true and rare gem. For 15 years it’s been a constant source of friendship, joy and style for me and many others.  


While celebrating this major milestone at the store, I spoke to some loyal customers about their first Shop B purchases.  The energy was infectious and soon enough everyone was chatting about their favourite fashion moments from the shop. I took a few notes. 


On First Purchases and First Impressions: 


Deb- “I think it was probably a whole bunch of things at once. I remember this pink sweater with a pink velvet bow that had a pearl and rhinestone sort of thing on the lapel- oh! And these velour pants with stripes down the sides!” (oh 2004…) 


Ali- “It was a beaded belt. And I still have it!” 


Lori: “it was a long, chocolate brown peasant skirt with tiers.  It was very boho chic. I held on to that for so long. I do remember the first time I laid eyes on the store and I thought to myself, ‘Now what have we here? In Guelph? What in sweet fancy moses…”   (EXACTLY!) 


Marg: “It was a long, black knit dress with a ballet back.  I still have it and I still wear it. It’s one of those pieces that whenever you don’t know what to wear, you pull that one out and put it on.” 

(I think I want this dress too?) 


Steph: “I think it was this khaki coloured blouse. I was really cute!”

Michele: “It was a Ted Baker skirt with butterflies”

Steph: “THAT’s what it was! And it started my love affair with Ted Baker.” 

Michele: “Do you still have it?”

Steph: “oh yeah. I still have it.” 


Robyn- “it was this really cute fox shirt.” 

(Later that evening Lori struck up a conversation with Robyn and said ‘I remember the first time I met you, Robyn, and you asked me where I got my shirt– it was this shirt with foxes on it from here.”–  bit of a full circle moment)


Cami– “These Fidelity jeans. I think I wear them 80% of my life” 


As for me, I too remember a pair of jeans from Shop B that I lived in when I was about 22–they were Rock and Republic with a flared leg that made me feel like Victoria Beckham. I also remember the first item I EVER got from the store- a Christmas gift from my parents in 2004- it was a pink sweater with gold thread running through it.

I also remember this purse I bought  a few months later that Michele actually made. 

I have a lot of fond memories wrapped up in Shop B that could fill a very long blog post (let me tell you about a time she parked a pink Vespa in her display window!).  I remember the first day I showed up to work at the store and Michele was wearing a full, bright pink skirt with a white blouse, a wide raffia belt and espadrilles. To me, she was straight out of Sex and the City, and as a 21-year-old university student who was mostly interested in wearing clothes to ‘fit in’, she inspired me to just go for it and wear what I truly love..  


Happy Anniversary, Shop B!  Here’s to 15 more! 


Photos by Camilla Brenchley

Florals by Blooms & Flora 



LBWD…little black wrap dress

satin wrap dress -black wrap dress-black, satin

Happy Thursday! It’s been so long since we’ve shared a blog post. We’ve been having lots of fun at the shop with updating our newest lookbook online. We had a photoshoot two weeks ago with Cami our talented photographer and two of our friends/customers (mom-Gayle) and (daughter-Carley)

Needless to say we had lots of fun. It was so amazing to see all the pieces on and style them a few different ways.

This new black satin wrap dress from Velvet is one of those effortless pieces. Honestly all you have to do is put on and add a few accessories. We just love those pieces in our wardrobe.

Check out the look book to see how we layer and style it casually.


Modern Classics

Mixing up a few classics today.


The Look 

pauline stripe sweater 

taylor cropped denim 

red block heels

soft blue handbag 

Spring Vibes

Happy Tuesday! After a crazy icy and snowy weekend we are back at the shop. Surrounded with gorgeous spring pieces in beautiful colours and fabrics. It’s certainly not a bad way to start the week. With the arrival of this pretty Loelia dress we can’t help but dream about wearing this combo.


The Pieces 

loelia dress 

blush pouchette

denim jacket 

neutral sandals 

Hang in there Lovelies.. Spring is just around the corner.


Spring Handbags

Happy Tuesday!

In case you missed it …our new spring handbags have arrived. We have one word for them…. Gorgeous!

Beautiful leather & suede bags in soft neutral colours. We love that there is just enough room to fit all the essentials. The perfect accessory update for the season.

Take a peek at our site… we’ve  added them online. 


Making a list

Happy Wednesday Lovelies!

Well it’s that time of year where we start our Wish Lists at the shop. We’ve got lots of lovely pieces that are definitely wish list worthy. What goodies will be on your holiday list this year?

xo Blushgirl