Shop B turns 15

Shop B is 15!

by Bianca Jamieson


I vividly remember the day I first saw the store.   I was home from university for the weekend, walking by the Bookshelf.  I looked across the street and saw this little blushy-pink canopy. There was a chic mannequin or two in the window and these glamorous chandeliers lit up a space that looked like it could be full of cute clothes.  I did a double take and crossed the road, sure I had stumbled upon a mirage in downtown Guelph. It ended up being a true and rare gem. For 15 years it’s been a constant source of friendship, joy and style for me and many others.  


While celebrating this major milestone at the store, I spoke to some loyal customers about their first Shop B purchases.  The energy was infectious and soon enough everyone was chatting about their favourite fashion moments from the shop. I took a few notes. 


On First Purchases and First Impressions: 


Deb- “I think it was probably a whole bunch of things at once. I remember this pink sweater with a pink velvet bow that had a pearl and rhinestone sort of thing on the lapel- oh! And these velour pants with stripes down the sides!” (oh 2004…) 


Ali- “It was a beaded belt. And I still have it!” 


Lori: “it was a long, chocolate brown peasant skirt with tiers.  It was very boho chic. I held on to that for so long. I do remember the first time I laid eyes on the store and I thought to myself, ‘Now what have we here? In Guelph? What in sweet fancy moses…”   (EXACTLY!) 


Marg: “It was a long, black knit dress with a ballet back.  I still have it and I still wear it. It’s one of those pieces that whenever you don’t know what to wear, you pull that one out and put it on.” 

(I think I want this dress too?) 


Steph: “I think it was this khaki coloured blouse. I was really cute!”

Michele: “It was a Ted Baker skirt with butterflies”

Steph: “THAT’s what it was! And it started my love affair with Ted Baker.” 

Michele: “Do you still have it?”

Steph: “oh yeah. I still have it.” 


Robyn- “it was this really cute fox shirt.” 

(Later that evening Lori struck up a conversation with Robyn and said ‘I remember the first time I met you, Robyn, and you asked me where I got my shirt– it was this shirt with foxes on it from here.”–  bit of a full circle moment)


Cami– “These Fidelity jeans. I think I wear them 80% of my life” 


As for me, I too remember a pair of jeans from Shop B that I lived in when I was about 22–they were Rock and Republic with a flared leg that made me feel like Victoria Beckham. I also remember the first item I EVER got from the store- a Christmas gift from my parents in 2004- it was a pink sweater with gold thread running through it.

I also remember this purse I bought  a few months later that Michele actually made. 

I have a lot of fond memories wrapped up in Shop B that could fill a very long blog post (let me tell you about a time she parked a pink Vespa in her display window!).  I remember the first day I showed up to work at the store and Michele was wearing a full, bright pink skirt with a white blouse, a wide raffia belt and espadrilles. To me, she was straight out of Sex and the City, and as a 21-year-old university student who was mostly interested in wearing clothes to ‘fit in’, she inspired me to just go for it and wear what I truly love..  


Happy Anniversary, Shop B!  Here’s to 15 more! 


Photos by Camilla Brenchley

Florals by Blooms & Flora 



Fall Floral…How to wear it.

Happy Thursday! We are embracing florals for fall.
We’ve styled up our newest floral dress with the gorgeous caramel Peter coat and essential suede booties. All we need to top off this perfect look is a stunning handbag.
We are expecting our beautiful Opelle fall collection to arrive any day now. Can’t wait to share!